Nueva Ecija Tourism has adopted a novel branding strategy that is never seen in the Philippines. Nueva Ecija Tourism will not only use a singular logo for all its marketing and promotional assets and collaterals but will utilize a “family of logos” that is well thought of and designed to identify different tourism products and categories.

Consequently, Nueva Ecija will use the tagline “Nueva Ecija, Never Ending” to portray that the province has never ending opportunities for tourism, never ending destinations to offer to tourists and never ending wonders to learn and discover.

With the tagline and family of logos combined, Nueva Ecija Tourism will showcase the Nueva Ecija Tourism Branded Logos, namely: the Nueva Ecija Tourism Never Ending; Nueva Ecija, Never Ending Adventure; Nueva Ecija, Never Ending Faith; Nueva Ecija, Never Ending Fun; Nueva Ecija, Never Ending Food; and Nueva Ecija, Never Ending Learning.




Nueva Ecija, Never Ending Fun features the festivals and celebrations of the towns of Nueva Ecija like the Sibuyas Festival in Bongabon, Pandawan Festival in Pantabangan, Pagibang Damara Festival in San Jose, Kesong Puti Festival in Talavera and Kariton Festival in Licab among others. It will also promote the different events and activities of Tourism Related Establishments (Hotels, Resorts and Restaurants).



Nueva Ecija, Never Ending Adventure will feature and promote tourism sites like the Minalungao National Park, Pantabangan Dam, Mt. 387 and Aloha Falls, Mt. Bulaylay and all other destinations for adventure junkies and tourists who love the outdoors.



Nueva Ecija, Never Ending Learning will feature the province’s farm tourism sites, museums, camps and parks like the Pangatian Shrine, Freedom Park, Museo Novo Ecijano, Rice Museum and the Future Rice in Philippine Carabao Center, PMP Manmade Paradise Farm Resort in General Tinio, Lomboy and Palomos Farm in Guimba, Fort Magsaysay Military Reservation, among others.



Nueva Ecija, Never Ending Faith features pilgrim churches and festivals like the Divine Pastora Cathedral in Gapan, the Holy Face of Jesus in Nampicuan, the “Taong-putik” Festival in Aliaga, Mount Olivete in Bongabon, the Sto. Niño de Puncan Parish Church in Carranglan and all other destinations for pilgrims especially during holy week and the feast day of Saints.




Nueva Ecija, Never Ending Food will showcase the Province’s rich culinary tradition and products like the Rice Cakes or “Kakanin” of San Jose, Peñaranda and San Antonio, Carabao Milk Products of Talavera, Cabiao and Muñoz, Longganisa of Cabanatuan, Pancit of Cuyapo and San Jose, Goat Stew of San Leonardo and Muñoz, among others.